Vitamix, a hybrid functional/energy drink, debuted at 7-Eleven five months ago and will arrive at other retail chains in September. To manage risk more efficiently, the company is seeking new land for an alternative factory in case the floods repeat.ĭue to the many new players in the market, the company has set aside 500 million baht for marketing over the next five years to keep its leading position.Īpart from Tao Kae Noi seaweed snacks, the company recently spent 30-40 million baht to make its new Vitamix beverage at a factory in Samut Sakhon's tambon Mahachai. : Big Crispy Seaweed Snack Sheets by Tao Kae Noi Japanese Sauce Flavor Thai Seaweed Chip Healthy Nori Snacks for Kids and Adults 12 Individually Wrapped Sheets per Box, 3. Mr Itthipat said last year's floods halted the firm's operations in Pathum Thani province, resulting in lost sales of 400 million baht. Its products are in the top five in Japan, China, Taiwan and South Korea, the major world markets for seaweed. The firm is confident of maintaining a healthy share abroad. ![]() International revenue contributes 40% of the company's total sales, which rose by 20% last year _ a pace the company sees continuing. Tao Kae Noi products are available in more than 30 countries including the US, Australia and Asean members. Other brands include Seleco, Singha Corporation's Masita and Berli Jucker's Doso. Big Crispy Seaweed Snack Sheets by Tao Kae Noi Classic Thai Seaweed Chip Healthy Nori Snacks for Kids and Adults 12 Individually Wrapped Sheets per Box, 3.2g each. Thailand's crispy seaweed snack market is worth 2.2 billion baht, of which Tao Kae Noi has a 70% share. "If we can make this foreign project happen, then the market opportunity for the Tao Kae Noi brand will be three or four times bigger than in the current Thai market," said Mr Itthipat. Production from any new plant will serve local demand, which is expected to rise with the free flow of goods, services, investment, labour and capital ushered in by the AEC. ![]() The company will consider setting up factories in all three countries or could just pick the best location. While all three are attractive for investment, Mr Itthipat said Taokaenoi will assess market opportunity as well as local legal conditions. The move is part of a plan to boost annual revenue over the next 5-7 years to 10 billion baht from 2 billion last year.Ĭhief executive Itthipat Peeradechapan said Taokaenoi has been in talks with potential partners in Indonesia, Myanmar and even China about possible joint ventures to build factories in those countries. It does not store any personal data.‘‘A successful deal could see our our market expand three- or four-fold,’’ says Mr Itthipat. Tao Kae Nois signature product, a crispy snack made from seaweed that comes in a range of flavors. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. : Big Crispy Seaweed Snack Sheets by Tao Kae Noi Japanese Sauce Flavor Thai Seaweed Chip Healthy Nori Snacks for Kids and Adults 12 Individually Wrapped Sheets per Box, 3. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. ![]() ![]() Necessary cookies are absolutely essential for the website to function properly.
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